Privacy Policy

McMurdo Ventures Ltd ("McMurdo Ventures", "we", "us", or "our") is a UK-registered holding company operating a portfolio of ventures including Dynamic Reactions, OpsRecord, AskKairo, Ethical Security, Tracelio, AscentPoint, The Tenured, and Idearyx. This Privacy Policy explains how we collect, use, store, and protect your personal data across all McMurdo Ventures platforms and services.

By using any of our platforms or services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use immediately.

McMurdo Ventures Ltd is the data controller responsible for your personal data.

Registered in England and Wales. Company Number: 17176171.

Contact: johnbotes@dynamicreactions.co.uk

We may collect the following categories of personal data:

• Identity data: name, username, title, company name
• Contact data: email address, phone number, postal address
• Account data: login credentials, account preferences, subscription tier
• Transaction data: payments made, invoices, billing records
• Usage data: how you interact with our platforms, pages visited, features used
• Technical data: IP address, browser type, device information, cookies
• Communications data: messages sent through our platforms, support requests
• Professional data: job title, company, industry sector, qualifications

• Directly from you when you register, subscribe, or contact us
• Automatically through cookies and analytics tools when you use our platforms
• From third parties such as payment processors, identity verification services, or publicly available sources

We use your personal data to:

• Provide, operate, and maintain our platforms and services
• Process transactions and manage subscriptions
• Communicate with you regarding your account, updates, or support
• Send marketing communications where you have opted in
• Comply with legal and regulatory obligations
• Improve and develop our products and services
• Detect and prevent fraud, misuse, or security threats

We process your personal data under the following lawful bases as defined by UK GDPR:

• Contract: processing necessary to perform a contract with you
• Legitimate interests: to operate and improve our services, provided your rights are not overridden
• Legal obligation: where we are required to process data by law
• Consent: where you have explicitly consented to specific processing activities

We do not sell your personal data. We may share data with:

• Service providers acting as data processors (e.g. payment processors, hosting providers, analytics platforms)
• Professional advisors including legal, accounting, and insurance professionals
• Regulatory authorities or law enforcement where required by law
• Successors in the event of a merger, acquisition, or sale of assets

All third parties are required to process your data securely and in accordance with applicable law.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, it is securely deleted or anonymised.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request erasure of your data ("right to be forgotten")
• Restrict or object to processing of your data
• Data portability — receive your data in a structured, machine-readable format
• Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at: johnbotes@dynamicreactions.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Our platforms use cookies and similar tracking technologies to enhance your experience, analyse usage, and support marketing. You may control cookie preferences through your browser settings or our cookie consent tool where provided.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. However, no internet transmission is entirely secure and we cannot guarantee absolute security.

Where we transfer personal data outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR, including standard contractual clauses or adequacy decisions.

We may update this Privacy Policy from time to time. The latest version will always be available on our platforms. Continued use of our services following any update constitutes acceptance of the revised policy.

McMurdo Ventures Ltd

Email: johnbotes@dynamicreactions.co.uk

For data protection enquiries, please mark your correspondence: FAO Data Protection — McMurdo Ventures Ltd